(We're already in Chapter 5. Godehart has been tricked into underwriting the Festival Award of $$$ 100k, which explains the whiskeys. Alice, Godehart, Alex and John sit on the terrace of Nick's restaurant, and talk, yes, what, they talk neologisms:)
“If you control the website, you control the festival, more or less,” Alex says.
“This isn’t the festival site,” I say, “It’s my site.”
“Who would know?” Alex asks.
“Anybody who needs to know about the festival. It takes a split second to discover a mis-search. People have experience,” I say.
“Mis-search.” Alex’s tongue likes the word. “A bit heavy on the ear perhaps, but useful. The most frequently committed act of our era, mis-search, an act in dire need of a term. You invented this? ... Can you google ‘mis-search’?” he adds in Alice’s direction.
Alice---who should slap Alex’s wrist now and steer the conversation back to Godehart’s predicament---Alice says:“We have him back, we have him back.” She means Alex.
“I was like this before?” Alex asks.
“Yes, on a good day.”
“Well, this isn’t a good day,” Alex answers, “google ‘mis-search’.”
Alice googles “mis-search.”
Nada. Not one mis-search on Google. “A real neologism, John,” Alex says, and slaps my shoulder. “Dude. You are worth it.”